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  • 主管单位:
  • 上海市教育委员会
  • 主办单位:
  • 上海理工大学
  • 主  编:
  • 庄松林
  • 地  址:
  • 上海市军工路516号
  • 邮政编码:
  • 200093
  • 联系电话:
  • 021-55277251
  • 电子邮件:
  • xbzrb@usst.edu.cn
  • 国际标准刊号:
  • 1007-6735
  • 国内统一刊号:
  • 31-1739/T
  • 邮发代号:
  • 4-401
  • 单  价:
  • 15.00
  • 定  价:
  • 90.00
刘淼,郭名城,江伦欣,徐园园.基于感性工学的产品形态设计研究——以保温饮水器的眼动试验为例[J].上海理工大学学报,2020,42(5):504-511.
基于感性工学的产品形态设计研究——以保温饮水器的眼动试验为例
Product appearance design based on Kansei engineering: the case of eye movement test on thermal-insulated drinking water containers
投稿时间:2019-11-22  
DOI:10.13255/j.cnki.jusst.20191122008
中文关键词:  保温饮水器  形态设计  眼动试验  感性工学
英文关键词:thermal insulation drinking water containers  appearance design  eye movement test  Kansei engineering
基金项目:国家自然科学青年基金资助项目(51905175);上海市设计学IV类高峰学科资助项目(DA17014,DB17024,DB19304);大学生创新创业训练计划项目(X18223)
作者单位
刘淼 华东理工大学 艺术设计与传媒学院 上海 200237 
郭名城 华东理工大学 艺术设计与传媒学院 上海 200237 
江伦欣 华东理工大学 艺术设计与传媒学院 上海 200237 
徐园园 华东理工大学 艺术设计与传媒学院 上海 200237 
摘要点击次数: 16
全文下载次数: 15
中文摘要:
      运用感性工学的相关理论和方法评估保温饮水器的形态设计,进而探索得出一种产品形态设计的合理方法。通过眼动追踪设备捕捉被试者观察试验图片时的眼动数据,并利用划分兴趣区的方式分析被试者对于不同产品形态区域的关注度,以及不同产品形态区域对于产品形态设计的影响。结合眼动数据分析和问卷访谈调研两个方面对保温饮水器形态进行设计评价。试验分析得到保温饮水器的外观形态与其杯身的倾斜程度、杯盖的造型、商标的位置存在的关联。在上述产品形态区域中,商标最受到被试者的注意;当商标位于容器下方时其美观程度高于位于上方位置;杯盖的造型设计为带有卡扣、较为复杂精致的结构时,其美观程度复变高于简单的旋盖结构;当保温饮水器身越趋向于垂直时,保温饮水器的美观程度更高。聚焦用户对保温饮水器的视觉认知规律,验证了眼动实验对产品形态设计评估的有效性。
英文摘要:
      The appearance design of thermal-insulated drinking water containers was evaluated based on the theory and method of Kansei engineering, and then a reasonable method for product appearance design was explored. Eye movement data were captured by an eye movement equipment when testees were observing test pictures. The attention of testees to different product morphology regions and the influences of different product morphology regions on the product appearance morphologies were analyzed by using the method of dividing AOI(area of interest). The appearance design of thermal-insulated drinking water containers was evaluated from both eye movement data and questionnaire evaluation. The relationships between the appearance and the inclination of the containers’ body, the shape of the lid and the position of the trademark were obtained. The trademark is the most noticed by the testees. When the trademark is printed on the low area of the containers’ surface, its aesthetic level is higher than that is printed on the high area. When the shape of the cup cover is designed with a snap and a more delicate structure, its aesthetic level is higher than that with a simpler rotating cover structure. When the inclination of a container body tends to be vertical, its aesthetic level is higher. The visual cognition of users to thermal-insulated drinking water containers was highlighted, and the effectiveness of the eye movement test on product appearance design evaluation was verified.
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