Successful innovation management depends upon both, the intrinsic attributes of the new product to be marketed and the firm's internal performance like cost management, timely delivery and quality assurance. The impact of these latter aspects is frequently neglected in the design of models for supporting decision making in innovative firms.A model is outlined to study the market response of different manufacturing policies for innovative goods. It allows e.g. the evaluation of an aggressive strategy with large production capacities from the outset, or a more tentative behavior to. avoid the pressures stemming from high fixed cost and the risks of eventually idle capacity.