Abstract:Based on an empirical study of the Shanghai automotive industry in 2006~2010,it is concluded that the lack of innovation ability is the main reason for the fluctuation of contribution performance.Using the theory of strategy map,the mode of innovation capability was analysed from four aspects:namely,the finance,customer,internal processes and learning and growth.Some suggestions were proposed for improving the Shanghai automotive industry innovation capability by constructing a complete innovation ability system from the view point of system,keeping the balance development between the revenue growth strategy and productivity strategy on the financial level,focusing on internal processes and improving the independent brand competitiveness.