As a tool for analysis and improvement,the method and time studies have been widely used in the field of manufacturing industry.But their applications in the service and electronic commerce industries were rarely reported.Taking Jingdong APP on mobile phone as an example,the shopping processes of volunteers were picture recorded based on experiment design.Then the motion and time standards were discussed based on the motion and video analysis.It is found that the shopping motion of customers on mobile phone mainly includes four types,they are clicking,moving,gliding and waiting,and seven kinds of fine motions are summed up,they are typing clicking,functional key clicking,intelligent relevance clicking,moving,gliding,navigation thinking and webpage transition waiting.Based on the time study,the frequency and average time of each motion were analyzed and compared,and the factors that influence the motion efficiency of main webpages were summarized.At last,the shopping motions on mobile phone were grouped according to the motion efficiency.The improving principles and policies were put up accordingly.