Due to the development of information technology, the retail model has produced online shopping in addition to physical shopping. Later, with the development of online and offline synchronization technology and demand, new retail has emerged. There are many controversies about the continuity of various retail models in the future. In order to make a clearer judgment on this issue, starting from the consumers’ perspective, through investigations, consumers’ shopping behaviors elements that affect the three retail formats were analyzed. The factor structure equations model were established to form an element index system, and construct a three-dimensional Euclidean space model from the perspective of functional analysis to judge the preferences of consumers’ shopping behavior and to select the retail mode. The element model can reflect the main characteristics of consumers’ shopping behaviors, and the spatial model can more accurately discriminate consumers' shopping behavior preferences, and effectively deal with the problem of object recognition under multivariate conditions. The results can provide the basis for the judgment of the shopping behavior preference of target consumer groups for the development layout of regional retail formats.